Nikkie Deal smiling in a cream linen vest and trousers, one hand on her hip, against a soft pink wall

Marketing, websites, AI and operations

You probably don't need another marketing strategy.

I'm Nikkie. I fix the marketing, website and operations behind businesses that already have customers. Your content keeps going out while I do.

Tell me what's going on

“Nikkie rebuilt our website in a week, and now we own it and update it ourselves.” Lacey Williams, Shoreline Properties

Where it usually breaks

The website, the posts, the email tool. All done, and none of it talking to each other.

The website got built and the posts went out. Someone set up the email. Someone else connected the booking tool. Each piece was handled by whoever was closest, you included.

Most businesses I look at don't have one big problem. They have five small ones working against each other.

A site that gets traffic and no inquiries.
Leads that come in and never hear back.
A team typing the same answer by hand, every single week.
An email list nobody has written to since spring.

Adding more on top of that only makes the leaks bigger. So I start by finding them.

What I do

The part your customers see, and the systems behind it.

Most problems start on one side of the business and show up on the other. A website that won't convert is often a follow-up problem. Content that feels off usually means nobody wrote down how the brand sounds. So I work on both sides.

What your customers see

How people find you

Website, search, social, email, reviews.

Like a homepage that finally says what you do.

What happens after they do

Booking, forms, follow-up, and the path from interested to paying.

Like the booking form that broke on phones.

The systems behind it

Operations

Processes, handoffs and anything that lives in one person's head.

Like the onboarding steps only one person knew.

AI, where it earns its place

Content, imagery and workflows your team will use. And a straight answer on where AI doesn't belong.

Like product imagery made without booking a shoot.

Knowing what's working

Analytics you can read, and a written record of what changed and why.

Like learning most visitors leave on the services page.

Nikkie Deal sitting on a kitchen counter, smiling at her phone, with her laptop open beside her

An example week

FixedBooking form that broke on phones
FixedWelcome email that never sent
ShippedThree posts and a newsletter
NoticedMost visitors leave on the services page

How I work

You don't have to go quiet while things get fixed.

Most fixes come with a pause. The site gets rebuilt, the systems get cleaned up, and nothing goes out for months. I don't work that way.

While I fix things behind the scenes, I keep content going out. A few posts a week. The email you've been meaning to send. You keep showing up while the work happens.

It helps me too. Once real content is out, I can see where people drop off. That's usually the leak.

Behind the scenesWebsite, follow-up, booking, systems, analytics

Out the doorSocial, blogs, email, imagery, in your voice

Selected work

Work I've made.

A mix of brand builds, decks, websites and AI imagery.

Close-up of a model with gold skincare swept across her cheek and brow

Skincare brand

AI product imagery and email

Weekly product imagery, email, Pinterest and Instagram, produced with AI and held to the brand's voice.

Homepage reading Where Brands Glow and Grow, with a row of retailer logos

Beauty growth agency

Brand and website

Brand identity, homepage and copy for an agency that works with beauty brands.

Woman in a yellow skirt walking past a yellow car and a Choose Kindness billboard

Delivery service

Campaign concept

Campaign concept and imagery.

Editorial

AI creative direction

An editorial portrait series, directed and produced with AI.

New skincare line

Brand build

Positioning, identity and the brand deck, from a blank page.

Kids' beauty brand

Retail deck

A pitch deck for retail buyers, built to be read in a meeting the founder wasn't in.

From clients

We were paying an agency every month just to keep our website running. Nikkie rebuilt it in a week, and now we own it and update it ourselves. Along the way she cleaned up our forms and the way people move through the site. She also updated our SEO so we show up in Google and in AI search.

Lacey Williams, Shoreline Properties

Nikkie built our brand from the ground up, faster than I expected. Now she works directly with our clients to improve their marketing and social media so that their brand and their deck look great when we pitch to major retailers.

Melissa Stromberg, Scale Up Beauty

Ways to work together

Pick the size of the job.

Most people write in knowing something's off. They don't know which of these they need yet. That's normal, and it's what the first conversation is for.

See everything I work on →

The industry matters less than you'd think. I've worked with skincare brands, a beauty agency, a property company and a delivery service. Most businesses leak in the same few places, and my process for finding them works anywhere.

One project

You already know the job.

A website that needs rebuilding. Email flows that were never set up. A process that only lives in someone's head. We agree on scope and timeline first, then I do the work. If I spot something else, I'll mention it once and leave the call to you.

WebsitesEmail flowsCustomer journeyAI and automationSOPsMarketing and creative

Tell me about the project →

Ninety days inside the business

The problems are tangled together.

Fixing one thing on its own won't hold. So I look at everything first, then we work in order of what matters most. That might mean a new homepage in week two, or an analytics cleanup nobody notices in week six. Content keeps going out the whole time.

You get short updates on what changed and why. At the end, you keep the documentation and a list of what's still worth doing, whether I do it or not.

Ask about ninety days →

Or just tell me what's going on.

Send a few lines about the business and what's bugging you. I'll tell you straight whether I'm the right person.

Send me a note

Fit

Probably a good fit if

You already have customers, and the business behind them is getting harder to run.
You've paid for pieces of help before and still can't tell what's working.
You'd rather someone do the work than hand you a plan for it.
A straight answer matters to you, including "don't spend money on that yet."

Probably not yet if

You're still working out what you sell or who buys it.
What you really want is coaching, or a course to work through on your own.
The goal is the cheapest way to get one small task off your list.

Before you hire anyone

Five places to look first.

You can check all of these yourself this afternoon. If two or more feel shaky, that's where I'd start too.

Want this as a printable checklist? I'll email it to you.

One email with the checklist. After that, an occasional note. Unsubscribe anytime. Privacy policy

Open your website on your phone and try to book or buy something. Count the taps, and notice where you hesitated.
Find your last five inquiries. Did each one get a reply within a day, and does anyone know what happened to them after that?
Pick one task someone does by hand every week. Ask whether it needs a person, a better process, or nothing at all.
Put your homepage, your last three emails and your last three posts side by side. Read them as a stranger would. Do they sound like one company?
Look at where last month's customers came from. If nobody can tell you, that's the finding.

Hi, I'm Nikkie

I used to think my range made me hard to explain. It's why the work goes faster.

I've spent more than ten years in digital marketing. I also ran my own photography business for seven years. I've managed accounts across luxury spa and retail and built brands from a blank page. More than 200 entrepreneurs have learned AI tools in my workshops.

Businesses don't break in neat departments, so I don't work in one. Right now I'm the fractional marketing lead for a skincare brand. I take on a few other businesses alongside it.

10+years in digital marketing

10+brand identities built

200+entrepreneurs trained on AI

Nikkie Deal in a cream knit sweater, hand resting at her chin, against a warm neutral wall

Start here

You don't need to know what's wrong before you write.

Send a few lines about what's going on. I read every note myself and reply within two business days.

You'll hear back from me, not an assistant or an autoresponder.

Rather email? hello@nikkiedeal.com